Graphic Manual

Colors

Apart from the listed colors, use only black and white.

Red

Red
HEX
#BF0000
RGB
191,0,0
PANTONE
7620 C
CMYK
0,96,96,20

Pink

Pink
HEX
#FAE7E9
RGB
250,231,233
PANTONE
705 C
CMYK
4,9,6,0

Bronze

Bronze
HEX
#BDA08B
RGB
189,160,139
PANTONE
4735 C
CMYK
0,15,26,26

Brown

Brown
HEX
#7D451B
RGB
125,69,27
PANTONE
725 C
CMYK
11,62,95,53

Yellow (obsolete)

Yellow
HEX
#FFBF00
RGB
255,191,0
PANTONE
7408 C
CMYK
0,25,100,0

Purple (obsolete)

Purple
HEX
#C35E67
RGB
195,94,103
PANTONE
7419 C
CMYK
20,75,50,3

Text Styles and Fonts

Use only the listed typefaces, sizes and weights on the web and in print alike, never smaller text and never italics.

Typefaces

Text and headings font-family
Frank Ruhl Libre (serif)
Buttons, controls and small text font-family
Roboto (sans-serif)
Weight font-weight
300 (light) for text and headings
500 (medium) for emphasis
Letter spacing in print
1 %

Body Text

Size font-size
100 % (default), 10 pt in print
Line height line-height
140 %, the maximum for any text
Color color
black to dark gray #333 on white background

Headings

Page title
up to 400 %, smaller on narrow screens
Section
150 %, red, uppercase, thin red underline
Subsection
130 %, emphasized, red, regular case, no underline
Item name
as a subsection, in black

Button

Size font-size
85 %, emphasized, uppercase

Small Text

Size font-size
90 %, the minimum for any text except buttons
Use
badges, counters and samples (samp)

Logos

Use the logo only in the listed color combinations and always with its clear space.

Red Logo
  • Red logo on white or very light background (min. 95 % brightness HSB)
  • PDF SVG PNG
Black and White Logo
  • Black and white logo on light background (min. 80 % brightness on HSB)
  • PDF SVG PNG
White Logo
Logo Protective Zone
  • Logo protective zone
Red Banner Logo
  • Red banner logo on white or very light background (min. 95 % brightness HSB)
  • PDF SVG PNG
Black Banner Logo
  • Black banner logo on light background (min. 80 % brightness on HSB)
  • PDF SVG PNG
White Banner Logo
Banner Logo Protective Zone
  • Banner logo protective zone
Simplified Logo
  • Single-color simplified logo for use as the app icon, favicon, and signature dish mark in the main menu.
  • PDF SVG PNG

Watermark

The top part of the logo in the bottom right corner, cropped so that the bottom right part of the circle is not visible. Keep the contrast low so it does not interfere with the text.

Pink Watermark on White Background
Bronze Watermark on Brown Background

Dimensions and aspect ratio may be adjusted slightly, but the rules above still apply. Slightly rounded corners are recommended.

Beer Coasters
  • Beer coasters
Daily Menu
  • Daily menu, printed from the website after signing in
Placemat with Watermark
  • Placemat with watermark
  • PDF