Graphic Manual
Colors
Apart from the listed colors, use only black and white.
Red

- HEX
#BF0000- RGB
191,0,0- PANTONE
7620 C- CMYK
0,96,96,20
Pink

- HEX
#FAE7E9- RGB
250,231,233- PANTONE
705 C- CMYK
4,9,6,0
Bronze

- HEX
#BDA08B- RGB
189,160,139- PANTONE
4735 C- CMYK
0,15,26,26
Brown

- HEX
#7D451B- RGB
125,69,27- PANTONE
725 C- CMYK
11,62,95,53
Yellow (obsolete)

- HEX
#FFBF00- RGB
255,191,0- PANTONE
7408 C- CMYK
0,25,100,0
Purple (obsolete)

- HEX
#C35E67- RGB
195,94,103- PANTONE
7419 C- CMYK
20,75,50,3
Text Styles and Fonts
Use only the listed typefaces, sizes and weights on the web and in print alike, never smaller text and never italics.
Typefaces
- Text and headings
font-family - Frank Ruhl Libre (serif)
- Buttons, controls and small text
font-family - Roboto (sans-serif)
- Weight
font-weight - 300 (light) for text and headings
- 500 (medium) for emphasis
- Letter spacing in print
- 1 %
Body Text
- Size
font-size - 100 % (default), 10 pt in print
- Line height
line-height - 140 %, the maximum for any text
- Color
color - black to dark gray
#333on white background
Headings
- Page title
- up to 400 %, smaller on narrow screens
- Section
- 150 %, red, uppercase, thin red underline
- Subsection
- 130 %, emphasized, red, regular case, no underline
- Item name
- as a subsection, in black
Button
- Size
font-size - 85 %, emphasized, uppercase
Small Text
- Size
font-size - 90 %, the minimum for any text except buttons
- Use
- badges, counters and samples (
samp)
Logos
Use the logo only in the listed color combinations and always with its clear space.
Centered Logo

- Logo protective zone

Banner Logo

- Banner logo protective zone
Simplified Logo
Watermark
The top part of the logo in the bottom right corner, cropped so that the bottom right part of the circle is not visible. Keep the contrast low so it does not interfere with the text.
Logo Applications
Dimensions and aspect ratio may be adjusted slightly, but the rules above still apply. Slightly rounded corners are recommended.

- Beer coasters

- Daily menu, printed from the website after signing in

- Placemat with watermark

- (Obsolete)
Single-sided business card

- (Obsolete)
Double-sided business card

- (Obsolete)
Menu folder, logo variant

- (Obsolete)
Menu folder, icon variant

- (Obsolete)
Beer coasters

- (Obsolete)
Gift Card

- (Obsolete)
Main menu

- (Obsolete)
Drink and wine list

- (Obsolete)
Letterhead










